International Code of Marketing of Breast Milk Substitutes , The groups that were instrumental IBFAN formed and placed the baby food marketing within the health agenda. IBFAN had campaigned heavily for a Code of strong and effective marketing. The International Code of Marketing of was adopted by the World Health Assembly in 1981. Through continued vigilance, developing new marketing strategies on infant nutrition have been communicated to the delegates to the World Health Assembly, taking them to the extensive adoption of resolutions aimed at protecting children’s health and rights of mothers .

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