cold storage brings living-in the Alter.de on Facebook Mannheim, 29 April 2010. For the Internet portal, the cooling House AG has living-in the Alter.de paved the way in the social media world. Live – in the Alter.de is the established online platform for senior and nursing facilities in the German-speaking world. The cooling House AG ranks to the TOP 100 full service Internet agencies in Germany. Is the target group of living-in the Alter.de not just on social media sites like Facebook on the go. Firstly, the future target group is now at an early stage to reach the 50 – and 60-year but second romp about many people on Facebook, now or in the next few years seeking an adequate housing for their families.
They talk about Facebook and to inform the cold store AG experts have the content from the Web site of housing schemes-spotted in the Alter.de and based on a concept developed, which satisfies the conditions of the social media. This includes the search engine friendly design of the website as well as the development of a special Facebook application for the targeted search for suitable offers. Mike Ullrich, Managing Director of living-in IM Alter.de: our aim is to inform as simple and transparent as possible. “Because only who knows what the market in which region has to offer, can filter out the offer that best suits their needs or those of his relatives, from the extensive pool of facilities.” On Facebook, users can find all relevant information on living-in the Alter.de and receives at the same time the possibility to search for a suitable residential or nursing course. A map-based search feature and the option to filter the offer, make finding the right setup a breeze. A bulletin board feature, visitors can leave comments and interact with each other to just a few of the most important functions to name a few, which have already been realized at the start.