The Wolf

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Differentiation of performance and performance targets learns practical application the Wolfsche onion in the context of the design of variable remuneration systems, determination of input and output indicators in controlling, but also in the definition of strategic corporate goals. In the area of variable compensation, relevant indicators of the success be determined using the Wolfschen onion. All this services and activities are analysed on their proximity to the target and in an order. Applying example for the Wolfsche onion In the framework of the implementation and design of a variable compensation system for sales staff formulated the line generating new contracts as the target direction. The steps to success of employees in the typical course: Telephone cold acquisition of companies sending of brochures and documents renewed contact tender presentation at the customers order from step to step, such as removing Peel an onion, the number is reduced which naturally remaining potential customers.

Only 30 to 50, which eventually generates an order of 1,000 cold-called businesses remain so. In this example, the “number of cold Akquirierungs calls” as a performance measure (LMG) is to consider the orders a success metric (EMG). The number of the offers or the presentations for the customers, however, are referred to as a results-oriented performance measures (eLMG). An incentive for the increase in the number of initial calls used performance measurements in variable compensation systems when true to the number of charged first calls is used the logic of “more initial calls, more contracts” as a measure for the variable remuneration. The advantage of such pure input and performance measurement lies in the direct control by the employee.

Here are just a few external influences. Therefore, the acceptance of performance-oriented variable remuneration on employee side is quite high. But the company can finance the variables Remuneration in difficulties come when the number of new contracts not in same relationship develops.

Comments (0) Apr 24 2014

CONCEPT Starts New Year

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Three new actions provide with the relaunch of the website in June 2013 a good basis has created for best service the Cologne-based company and its position as one of the leading quality manufacturers of mobile trade fair stand solutions and marketing equipment, to present the products online. The motto is not there the company not accompanied since its inception over ten years ago and is supported with further measures in 2014. The website is a central focal point, which offers a comprehensive insight into the spectrum of mobile marketing equipment, the mobile booths of but also the advertising material along with the catalog world. In particular the catalog world offers a good way to keep the product assortment in the planning of the next trade fair always at your fingertips through the direct download product brochures and catalogs. With three further actions for customer loyalty, LA CONCEPT starts in the new year of 2014.

The first action is the best price guarantee. By focusing on branded products, this price guarantee for the brand systems expand, Spennare, Octanorm and a.tent.o, as well as for all Aluprofilcounter. This warranty is an optimal way, despite lower price with another provider, not to forego the usual service of LA CONCEPT in times of strict budget targets. With a proof of the lower price, this is granted product on the identical CONCEPT LA. In addition actions take place regularly, every month offering a product at a special price. Each of the actions announced in the monthly service letter and thus offers a good overview. Through the three business areas of advertising, mobile marketing equipment and mobile booths, the product provides the actions for each advertising campaign.

At the same time some products were lowered in addition to these actions permanently in the price. In addition to the absolute system classic under the roll-ups, not only the rollup has been reduced classic, but also the rollup quickie in the price. The two systems are ideal for any advertising and fair as they in a few seconds are ready to use and be mounted without tools. You will find all further information about the actions on

Comments (0) Apr 02 2014