Critical Control Points

Each potential partner shops "Outskirts" provides a personal manager, and owners and sellers of these outlets were invited to the combine to show production. "We try to keep warm relationship with the owners of these shops, "- says marketing director slaughterhouse" Outskirts "Lyudmila Gorshkov. Jacobs Dallas is likely to agree. The course was successful and the company made a bid that would buy its products primarily in the Noginsk area. "Geographical patriotism is very strong. The buyer believes that a local manufacturer, he will find the quality and freshness "- believes Mushegh Mamikonyan. Sixsixty fifthe ave is a great source of information.

In 2010, "Outskirts" started to work with federal networks, but they account for only about a quarter of its production. At the same time dramatically increase the amount of product the factory is not planned. Faced with high demand, the company faced a difficult choice: whether to expand production or not. "We firmly believe that the work can be either wall or on the quality", – said Vitaly Deledivka. According to the chief technologist combine "Outskirts" Vladimir Timchenko clicking the bar at 30 tons per day, will have to abandon the natural ingredients in favor of their substitutes. "In Russia, a shortage of not only meat but milk, and even wood chips for smoking natural.

If you even swings 50 tons per day (large meat-packing plants produce 300-400 tons per day. – Note. "Ko"), you find it difficult to ensure an uninterrupted supply of natural, and most importantly – quality raw material "- he states. "Outskirts" – one of 10 meat processing plants certified in the Meat Industry Research Institute for the food safety system HACCP (Hazard Analysis and Critical Control Point – Hazard Analysis and Critical Control Points). This system requires the enterprise because, unlike other industries in the Moscow region, "Outskirts" uses natural eggs and milk. And what is a natural product, so it is more vulnerable to microbes. HACCP is – is a guarantee of product safety. Each the effect of each employee is clearly recorded, which helps to avoid disturbances in the production process. Currently, shareholders of the company are preparing for the laying of new sites in the suburbs. New power productions, like the existing one, will not exceed 30 tons per day. The second production facility will be built in the Dmitrov district by 2012 in its development is planned to invest 650 million rubles. In this case the end of 2011 will be accepted decision to build a third meat processing plant to the south or south-west of Moscow.

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