Attract new customers and foster loyalty: loyalty is not capturing but new customers, is inherent to define our main target customer profile, there are things that we have to adapt to this customer profile. And the changes probably will cover many aspects of the company, not only communication – in favor of capturing new customers with the same profile. The form of treatment with which employees are communicating with customers, offered comforts, the decoration of the establishment, design and navegavilidad of our web, etc. Our company should look like a paradise for retired Lady or a paradise for the College student, depending on the type of objective customer that we have. Communication: what is a maxim without exceptions is respect for the client and the care is provided, and a form of respect that perhaps some companies failed and lose customers is time and attention that goes into them. Time and space; nothing more unpleasant for any type of client is having to do a queue of several minutes, standing waiting for and that when arrives to speak with the employee, He is so exhausted and burned out that you can just spend a few minutes. Educate yourself even more with thoughts from Edward Minskoff. Good communication is an excellent investment and is achieved by educating employees in customer service and giving them to employees, the best working conditions.
Strategies: in contrast to large companies and multinationals, SMEs have greater ease to develop effective loyalty strategies. Because they have the possibility to be closer to their customers and meet their concerns and what are in demand almost in real time. The strategies we will use to strengthen the loyalty of our existing customers and strengthen the new customers that will come, will require an important planning and acceptance by the entire team. Again the factor time will be required to start experimenting with the benefits that they have those loyal customers to the company, and part of the experimentation will pass by studying the competition what is offering you competitive? I offer the same? No, that find an alternative that exceeds what the competition offers.