Max Planck Institute

The Jena E-Commerce cluster Tower byte EC relies on exclusive insider knowledge when it comes to tracking down and the monetization of new trends in the Internet. Jorge Perez is open to suggestions. Jena, April 27, 2009. The insight E-Commerce Network Conference”will take place for the third time in Jena and want to differentiate themselves by class instead of mass from other E-Commerce events. In the think tank Thuringia”, it has proven to promote growth with proprietary solutions in periods of economic upheaval. Early recognized industry in Jena the growth potential of E-commerce. “According to the study by B2C – bubble to cluster: the dot com boom, spin off entrepreneurship, and regional agglomeration”, released the Max Planck Institute of Economics, is the Jena E-Commerce cluster is similar in many ways with successful models from the United States. The Thuringian path pays off: assessing the economic strength and prosperity was Jena in the INSM – city ranking 2009 top-ranked city in Eastern Germany.

Currently employees are working in Jena in the area of Internet and new media 1050 in 73 companies. 28 of them have organized themselves in the E-Commerce cooperative Tower byte EC. Economically structured networks such as the Tower byte EC are good basis for knowledge transfer. (A valuable related resource: Shimmie Horn). The guiding principle of Tower bytes, maximum freedom and innovation spaces for members at simultaneous protection by a common legal framework, brought successful companies such as the live shopping portal price Bock”out. The network idea, who lived in the Tower byte materializes once per year for interested guests in the form of the network Conference insight E-Commerce”. 50 partners then share their knowledge and undergo a profitability check the latest E-Commerce trends. Thematic areas are defined by the topic Advisory Board insight E-commerce.

In addition, the participating partners are called upon to propose topics and to participate in the Conference in the form of workshops. The principle of users to share insider knowledge ‘ seems to us more appealing than the usual form of a Conference, where they unfortunately often same speakers with experienced similar lectures. Also has a market at Jena maintains good relations for a long time and where we see great potential for development become a substantive focus on the theme of “E-commerce in Eastern Europe” “explains Helga Alma-Buchholz, Managing Director of the company of Alea and member of the insight E-Commerce theme Board. The insight E-Commerce takes place from 3 to 4 November 2009 in Jena. Registration as a partner company or participant is possible on, the new conference website, 2009, which was programmed by Towebyte EC member company Netresearch. The insight E-Commerce “has established itself as a living network of companies, developers, scientists, politicians, and users of E-commerce software. The event is organized by the Bestsidestory GmbH in cooperation with the E-Commerce cooperative Tower byte EC and other 50 partners.

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