Tag: media & communication

Metapeople And Metaapes On The Omd 2007

metapeople, Agency for effective online marketing, will be also this year again present at the omd. Together with the subsidiary agency metaapes, which offers customized solutions in the field of affiliate marketing, will metapeople for two days and prospective customers with useful information around the topic of online marketing provide. People such as Elizabeth Arden would likely agree. As one of the leading agencies for performance marketing in Germany the metapeople GmbH offers premium solutions in the fields of search engine marketing, search engine optimization, affiliate marketing, spell ring, consulting and tracking. metapeople is specialized in customized solutions for national and international Web projects in the field of search engine marketing and search engine optimization. Their main agency for effective online marketing focus on the management of search engine advertising campaigns, individual solutions of optimization campaigns, as well as on the consulting. This service offers for customers from all over the world actively metapeople in more than 50 countries. In Cooperation with netaspect GmbH, which is focused on the optimization of Web sites with special usability, multimedia, and marketing expertise, presents an online industry report metapeople every six months.

In it, websites, online portals and shops at online marketing aspects be examined now. The first study was conducted about the fashion industry, shows that there is a large untapped potential. For more information about the online industry report mode under: superior customer service, transparent success control, continuous improvement of services and a fair and performance-based billing is the guide of metaapes GmbH. As a specialist for affiliate marketing, the metaapes understand their task not only in campaigns controlling, but also comprehensive advice. Who cares more for the services of the two agencies, is invited to visit the booth C22 in Hall 10. The Central podium for innovations and trends at the omd 2007 is Congress selected keynotes and expert panels. Also, interactively designed workshops offer the possibility of also subjects in the context of discussions to develop case studies and studies in terms of content.

Simone Marhenke Head

The 11 days of the typography at the Academy was a testament to this effort. Keep up on the field with thought-provoking pieces from Lancome. Curdt pointed out in his post mainly on the link typography – between print and online. No area is so closely linked with both forms of media such as the typography. Various seminars and events what typography can and will, above all but how creative and versatile it can be handled, proved the five workshops on Saturday and Sunday. “” Under the motto nicely and back “their bandwidth ranged from dealing with letters and numbers on the road, the beauty and individuality of brush letter” to work with analog produced letters, phrases or passages of text on music posters. Themed workshop modules go berserk the connection between past and future”, clamped in the arc from tradition to modernity and made it clear, what creative freedom you achieve despite predefined modules can”. In the workshop of rhythm and pitch”, there was finally a thrilling glimpse of typographic grid and its guidelines. Intended as a look under the hood of typographic”dealt with in the workshop questions as: what can a grid? How to create a good grid? What effect does a grid on the page layout? “The consensus of the participants was encouraged and excited by the creative ideas of experts and lecturers: we come back next year.” The Association print + media Nordrhein-Westfalen e.V.

(VDM NRW) has more than 700 member companies, one of the three largest employers and service associations of printing and media industry in Germany. Based in Dusseldorf and Lunen at Dortmund, he advises VDM NRW in legal, technical, economic, educational, and environmental issues. Also, members get access to active guidance and support before location and a comprehensive education and training program in two modern academies and in the Printhouse. Contact VDM NRW e.V. Simone Marhenke Head of Academy pressure + media NRW Tel: 0211 9990036 TYPOSITION. Message for typography and design Tel: 069. 260 178 65 press & more GmbH, Jurgen Ronsch Tel: 0251-899 1854 can text and images under, area Press Center, or downloaded under down.

Bartel ICF Public Relations

“Why communication without empathy and sensitivity remains ineffective: not the told enough, but what has been achieved is we get people exactly where they are.” Whether politicians or parties, churches or unions, associations, media or charities and companies: any kind of interest group like to used this statement before she explained in more detail your objectives, programs, or other offers. Contradiction (almost) pointless. What is the magic of this figure of speech? Nothing suggests a sincere interest and close unity more than the quoted rate. He signaled understanding through a supposed speech on equal footing and therefore inspired confidence. But at least, attention and curiosity about what follows in detail, the senders are certainly.

Persuasion is the easier, the less the addressed person (supposedly) must change their minds”, writes in his book brain Whisperer” Kevin Dutton, in which it inter alia comes to empathy: those capability, a message to the Addressees to adjust and maximize their effect”. It requires fine observation and thorough research. Good rhetorician have mastered this art inside out, and good PR professionals should learn also more empathy”, communication expert thinks Thomas Bartel of ICF Public Relations consulting, Hamburg (www.icf-pr.de). For public relations have long to do nothing more with simple and massive spreading of dry pronouncements. Rather, communication through the changing media landscape, as well as social networking has become very much more sensitive, differentiated and dialogue-oriented.

The more it is surprising, that many of the messages disseminated today in vast amounts in terms of content and style as well as even take no account this change”, says Bartel. Surprising because there were never so many opportunities through targeted research in Internet forums and communities, as well as search engines any topics in experience to moods and positions, to set the own messages effectively on it, to embed and to meet really and truly on par with its addressee. Watch, listen, understand, interpret and communicate selectively: only in this sequence can develop effective dialogues and messages really get relevance for their recipients. “In other words: only then we should start not before talking to”, so Thomas Bartel. Thomas Bartel ICF Public Relations consulting, Hamburg is Managing Director of the Agency.

Forum Utopia

“The big lever” Utopia loads Changemaker after Berlin a utopia shows the ten most interesting, most unusual, most beautiful and most important personal lever of his utopians in the video on this year’s Utopia Conference in Berlin. The ten winners of the video contest will be invited for the whole utopia community representative to Berlin. The winners are selected by an independent jury. Germany’s largest community for sustainable life style brings the utopia Conference every year the most important Changemaker”in the fields of economy, science, culture and media together and invites top speakers from around the world to inspire the audience with approaches and fresh ideas to the change. Vote now. Utopia is looking for people, companies, products and organizations that really make a difference. The utopia Awards Foundation each year in four categories of the utopia awards in the field of sustainability.

From the three finalists per category set by the jury, the audience can October 31 online be selected. Award.utopia.de/…/ abtimmungpublikumspreis patron of Utopia Conference and the utopia Awards is the utopia Foundation, which is responsible for content and format of the event. Background information about the utopia Foundation and utopia.de: aim of the Foundation is to accelerate social change towards sustainability and the makers of social change to support, coach and guide. Key thought leaders from the scientific, public and company meet the Board of Trustees of the Foundation. In the Centre of the utopia Foundation is a simple guiding principle: we want us to behave in our world and it in such a way that all people can live well tomorrow and preserves the natural foundations of life. Since 2007, the first projects of the utopia Foundation are the annual award of the utopia awards as well as the implementation of Utopia Conference. The change-maker day is presented by entega, Vaillant, Otto Group, talk42 and time online. He also supported Neumarkter Lammsbrau, VW, luggage, Deutsche Bahn, Steigenberger Hotel Berlin and radial system in Berlin.

The media partner of the event are: nature + Cosmos, taz, netzzeitung.de, eco-world and Forum sustainable economies. Learn more information about the speakers, the program and the sale of tickets at:. Utopia is the events press tickets available.