With the service MICHELIN OnWay any MICHELIN tire buyer benefits * innovative services: tyre breakdown service, all-round tire warranty and SOS route information. PRODATA recorded and processed the documents of the winter promotion of OnWay clubs for MICHELIN. This year’s winter promotion of MICHELIN OnWay is again something special: with the purchase of four MICHELIN tires within the promotional period, the customer receives a media market shopping voucher. The complete processing of the testing of all necessary documents and invoices to the acquisition of promotion will be taken over by PRODATA in Karlsruhe as a full-service project agency. Up to 11,000 applications received every day by PRODATA. The applications are tested according to the specified criteria of the action and professionally by OCR.

The data are processed and Michelin transferred in data systems. Within a short time the customer about his voucher can look forward. With actions such as the winter promotion of MICHELIN OnWay MICHELIN and PRODATA show in the fifth year of your extensive cooperation in the Area of dialog marketing works again, how efficient and successful customer loyalty. * Purchase of at least 2 tires for passenger cars and LeichtLKW – offroad vehicles of less than 3.5 t (original equipment tires, vintage and tyres and tyre for camping cars and trailers are excluded) press contact: PRODATA GmbH Kerstin Gardner team leader marketing E-Mail: Tel: 0721-98 171-650 about PRODATA: for more than 18 years, PRODATA as project agency and service provider for marketing, sales and E-Commerce support its demanding customers. The range of services includes consulting, development, or the outsourcing of CRM and direct marketing processes the collection, maintenance, processing and enrichment of customer data. This includes among other things the organisation of customer clubs and loyalty programs or the establishment of Internet portals and client binding systems. via MICHELIN for more than 100 years determined Michelin the market essential for tires, tire products and guide. The program includes only 3,300 types of tyre and around 36.200 individual products from the smallest single tyres up to the 6-ton special tires. Products used Michelin in almost every conceivable driving and aircraft, by the road on the motorcycle, cars and trucks, the tractor over the Airbus up to the space shuttle. 68 production sites in 18 countries and sales organizations in over 170 countries ensure the rapid and efficient distribution of Michelin products.