One of the most advanced available tools of Internet marketing has a strong advertising. Mostly, it increases loyalty of users to certain Internet resources, and, of course, makes him popular. For Companies that base percentage of sales purchased through the Internet, this kind of advertising – the perfect assistant. Daryl Katz, New York City often addresses the matter in his writings. What kind of promotional tools to use the optimizer in order to achieve the desired effect? We begin with content. Contextual advertising – it's small text ads that are placed on niche sites. Assume an ad on the implementation of any drug will be published on the relevant medical sites, forums and more. This method gives a chance to track the desired target audience. Usefulness of content deducted index ctr – ratio of the number of transitions to the number of hits.

The advertising message is designed for a specific number of characters, we assume in Google AdWords this number should not exceed 130 characters. Therefore the text block should be configured so that in order to draw attention to themselves the user to convey basic information and, most importantly, make it link. Teaser ad – consists of information ads that include both text and image. In English the word tease translated as "teasing." Hence ad unit should include an interesting, unique and somewhat provocative information, and the corresponding graphic. But it is not so simple. The first teaser should differ from the standard block news on your site, the second – teasers should not be much.

If the user hits the web site in search of specific information, the various ad units in large amounts will be his only distraction is any good will not. Teasers should be posted in certain places, as they say Optimizers – most clickable. Put yourself in place of the person that visits your site specific purpose, we assume – find out more about a particular phone model. Once the page loaded in the browser, in front of your eyes appeared a lot of ads is not clear about that. In 99% of these cases here the user simply moves to another site. Consequently, that teaser network was most effective, is required to place ad units in such a way that they are not irritated, but instead pay attention, we put: right, left, at the end of articles, etc. Looking at this teaser, you definitely on it goes. Teaser ad network is the clickable compared to other forms of advertising, so extensively used as promotional tool for webmasters. Banner Network – promotional graphics, supported by appropriate reference. The advantage of this type of advertising is that it not only attracts the target audience to the site, but makes the advertised brand is recognized through the publication of pictures that can contain a logo or brand name firms. Enticing banner is of great interest to visitors, which leads to increase in targeted traffic to a web site. Without proper advertising any site would be very difficult to break through between rivals in one way or another field. To raise the performance of ad units used target – Sort by the given factors, we set: geographic, temporal, etc. Our company has been developing effective advertising campaigns. We use a new advertisement for your site to achieve the required results. Cooperation with us – low rates on advertising, the use of all the most useful ways of online advertising in the complex, as well as the target audience for which all of this, in fact, conducted.